The Ice Cream Business Dream competition

An enterprise challenge for young people with the winning prize of a year’s supply of free ice cream. What could be better?

Our partner, Young Enterprise Scotland (YES), is encouraging S5 and S6 pupils across Scotland to chillout and get thinking about ice cream to be in with the chance of landing a once-in-a-lifetime prize.

YES is lead Scottish partner in the Ice Cream Business Dream competition – an enterprise challenge launched by the School of Marketing which is calling out for young people to create a new ice cream product.

And the winning prize for this amazing opportunity to schools? The team behind the most innovative and business-savvy design will scoop a year’s supply of ice cream from Wall’s!

YES chief executive Geoff Leask will be sprinkling some insider business knowledge on the competition.

“Enterprise is all about innovation and about creating products in response to consumer demand. This competition will get rid of any post-exam brain freeze and will get young people all over Scotland thinking about something fun.

Ice cream is a product category that young people will really be able to engage with and we’re looking forward to working with the School of Marketing to support young people in this entrepreneurial journey”

Students at St Mungos High School taking part in the challenge

Does this sound like the kind of opportunity young people at your school or organisation would be interested in? You can find out more about the innovative challenge and how to enter the competition here. Good luck!

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