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This challenge is open to Primary and Secondary Schools

Your learners will take on the role of a creative marketing agency to create and pitch a digital animation with the aim of raising awareness of climate change across the nation, and helping the Committee on Climate Change to reduce their greenhouse emissions to zero by 2045.

The Scottish Government has approached your company to help them achieve their ambitious goals.to produce an animation, decide how you'd like to advertise it and prepare a visual pitch.

You should consider:

• Your market: Who is your target market? What will capture their interest?
• What will you use to create your animation?
• What will your animation include?
• Method of advertising: TV, cinema, radio, magazine, billboard, social media
• How you will present/pitch to the Government

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