The Tourism Challenge

You live in an old seaside town which used to be a popular tourist destination in the 1950s and early 60s. The once-booming local economy relied on tourism, retail and agriculture.

Since then, a lot has changed.

Unemployment is high and most young people leave the area when they leave school to find work or to continue with further studies. There are many empty units on Main Street and quite a few derelict buildings including the old theatre and an empty 200-bedroom hotel with an overgrown Victorian walled garden. The sad remains of the old boating pond and crazy golf course are targets for vandalism and blight the sea front.

You feel passionate about regenerating your local area to provide employment and to boost the local economy, so you have decided to join the community council in preparing plans for this regeneration project. The local council has said they will look favourably upon any ideas which have sustainability at their heart.

You should:

  • Think about how you could use the existing buildings and spaces
  • Decide what new attractions you would like to add
  • Think about how you will advertise to potential new visitors
  • Keep the environment in mind
  • Present your plans to the local council

Consider

  • What kinds of activities and facilities will attract tourists?
  • What will you use each of the existing spaces/buildings for?
  • Who is your target market?
  • Your marketing strategy - how will you advertise and promote your area?
  • Will there be any disadvantages of attracting large numbers of people to your area?
  • How can you keep sustainability at the heart of your plans?

Contact Us

Scotland’s Enterprising Schools

Rouken Glen Park
Rouken Glen Rd
Giffnock
Glasgow
G46 7JN
Scotland
United Kingdom

+44 (0)141 406 7722
contact@enterprisingschools.scot

Where to Find Us