Your students are part of the Branding Department at First4Fashion Company. The company had a bad year last year as customers spent less on fashion and began to look for sustainable clothing instead.
First4Fashion have decided that, in order to stay in business, they have to promote second hand fashion and clothing swap shops.
They must come up with new branding which will entice their target market to shop with them and show their dedication to the environment and sustainability. They will come up with a name for the new branch, design branding, create a tagline, make an advert and sketch either an e-commerce site or produce a 3D sketch of the store.